Brand identity · Concept 2026

Access,
organized.

An identity for rental property management software — built from a key and a floor plan, not a rooftop.

Plotvera symbol

Reads as

Key · Access

Reads as

3 rooms · Floor plan

Logo system Standalone symbol Floor-plan pattern Icon set Color palette Typography Motion Voice Guidelines Logo system Standalone symbol Floor-plan pattern Icon set Color palette Typography Motion Voice Guidelines
01The brief

Tied to rental property. Free of the clichés.

Software for individual landlords and property management companies — connected to property without leaning on rooftop or building imagery.

Audience

Landlords & property managers

01

Sketch

Hand sketches explored how access and space could live in one form.

02

Explore

AI-assisted exploration widened the field. An early abstract P felt too disconnected from the category.

03

Refine

Manual refinement led to a symbol with a clear link to property and rental access.

02The symbol

One key. Three rooms.

Plotvera symbol
1

Key silhouette

References access — the moment every rental begins.

2

Three interior spaces

Suggest rooms in a floor plan, linking the mark to property organization.

3

Solid, simple form

Holds up from a 16px favicon to a full-bleed social banner.