Identity· Chapter 02 of 06

The core kit. Logo, color, type.

Three lockups, two brand colors and one typeface — everything else in the system grows from these.

03Logo system

Built to flex. Always recognizable.

Plotvera logo
Horizontal lockupPrimary
Plotvera symbol
Plotvera
Stacked lockupPrimary
Plotvera symbol
SymbolPrimary
Plotvera symbol
SymbolReversed
Plotvera symbol
Plotvera
Stacked lockupReversed
Plotvera logo
Horizontal lockupReversed
04Color

Two brand colors. A quiet range for product.

Primary~80% of surface

Deep Evergreen

HEX

#0E382E

RGB

14 56 46

On white

12.9:1 AAA

Base

White

HEX #FFFFFF

RGB 255 255 255

Evergreen tints

Product interfaces only
900#0A2A22
800#0E382E
600#2F5F52
400#6E9488
200#BFD3CC
50#EEF4F1

Backgrounds, borders, charts and disabled states. Never used for the logo.

Warm Sand

HEX #EFE6D8

Support color for product highlights — notices, empty states, onboarding. Max ~5% of any screen.

05Typography

Manrope. Straightforward by design.

Plotvera

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 — & @ % $

Every lease, every key.Display — SemiBold · 56
Every lease, every key.Heading — SemiBold · 32
Every lease, every key.Subhead — Medium · 20
Every lease, every key.Body — Regular · 16