Guidelines· Chapter 05 of 06
Keep it sharp. Keep it human.
How to place the logo, how Plotvera sounds, and everything in the kit — with a PDF to take with you.
12Logo usage
Room to breathe. Rules to keep it sharp.
xxxxLockup · 96px
Symbol · 16px
Avoid
13Voice
Calm, clear, on your side. Like a good property manager.
01
Organized
We bring order to messy work. Short sentences, one idea at a time.
02
Reassuring
Money and homes are stressful. We stay steady and never alarm.
03
Plain-spoken
Landlord words, not software words. 'Rent is late', not 'payment exception'.
We say
- “Rent from Unit 2B is 3 days late. Send a reminder?”
- “All six units are paid for October.”
- “Your repair request is with the plumber.”
We don't say
- “Delinquency detected on asset 2B.”
- “Revolutionize your rental portfolio!”
- “Ticket #4471 has been escalated.”
Sample headlines
Every unit, tenant and key — in one place.
Rent in. Repairs handled. Evenings back.
Access, organized.
14Deliverables
Everything in the kit.
01
Logo system & standalone symbol
02
Color, tints & typography
03
Pattern, icons & motion
04
Website, product & social assets
PDF · 16 pages · 0.9 MB
Download the brand guidelines